Voted the 2014 'European Car of the Year', the new Peugeot 308 is a stylish hatchback that is daring and intuitive with a sporty design for a totally unique driving experience.
Peugeot offers an extensive range of low emission vehicles; more than half of its worldwide sales are of vehicles which emit less than 140 g of CO2 per km. This performance is based on tried and tested technology in which Peugeot is the leader. The diesel engine combined with the Particle Emission Filter (launched in 2000), is installed on more than 2.1 million vehicles (99.99% reduction of particle emissions), and Peugeot is a leader in breakthrough technology such as integration of Stop & Start technology.
With a redefined shape and dynamic design, the new 308's character is evident in the care taken over every last detail. Whether it's cruising the roads or oozing style on your driveway, it will certainly turn heads. Streamlined, and with every detail carefully considered, the new 308 is sleek and dynamic. It's designed to be lower and wider, leaning forward on its front wheels, with four sculpted lines on the bonnet highlighting this and leading to our subtle Peugeot badging and a new and dramatic front lighting signature. Subtly shaped like a pyramid, the new 308's rear profile is designed to be more aerodynamic. Accentuated by signature rear LED lights, even from behind, it's unmistakeable. Resembling three LED claws, they pay homage to the first 504 Coupe and Cabriolet models.
Step inside for a new kind of driving experience with everything perfectly arranged to be intuitive and responsive. The Peugeot i-Cockpit reflects the simple yet ultra-intuitive nature of the new 308. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The sleek interior design features a clean, airy front section with very few visible buttons and exquisite quality materials, affirming the careful attention to details and finishing touches. The minimalist look is totally innovative and unique.
The new 308 is packed with technology, all hidden behind pure design and an uncluttered dash. From the range of audio configurations to the built-in responsive and engine technology, control is right at your fingertips. With the all-new 308, Peugeot is introducing an award winning new dashboard layout, the Peugeot i-Cockpit. Plus our new high quality Efficient Modular Platform is built to be more robust and gives you a lower centre of gravity, which improves handling. It's also lighter and stronger as the new 308 is the first Peugeot to be built on this new, improved chassis.
The new 308 is packed with innovative safety features, and has been built with safety in mind, making it a smart choice for you and your passengers and giving you added peace of mind. Coming with six airbags as standard across all versions, it protects everyone on board. It has front and rear curtain airbags at the windows, as well as front and side airbags in the front seats to further protect both the driver and front seat passenger. In addition to its superior road handling, the vehicle's structure and large dimensions help withstand and absorb the energy of front and side impacts.
Quite simply, the new 308 is designed to be the most efficient car in its class. A range of petrol and diesel engines are available on the new 308. The new PureTech e-THP turbo petrol engine, and the BlueHDi turbo diesel engine come in a variety on configurations. The suspension on the new 308 has been optimised to take advantage of the lower weight, and it doesn't end there - because the centre of gravity of the car has dropped by 2cm and the new chassis has allowed the wheels to be pushed right out to sit flush with the bodywork, this really is a car that loves corners - and so will you.